Imperial Brands: Corporate Brand Guide

Imperial Brands had a visual consistency problem. Across a global organisation with multiple sub-brands, internal communications, and external-facing materials, there was no single source of truth for how the master brand should look and behave. I was tasked with creating that foundation - developing a comprehensive corporate brand guide alongside a suite of templates, a dynamic logo system, and interior design elements that could scale across teams and markets. The result was a living brand system used across a live, multi-market organisation.