SeQura: Flexible Payment Campaign

SeQura, a Spanish fintech, commissioned a full campaign concept for the launch of a new flexible payment product targeting dental clinics - a B2B product with a B2C ripple effect. The brief required two distinct but connected campaigns: one aimed at convincing dental practices to adopt the product, and one designed to help those clinics promote flexible payment options to their own patients. Beyond the visuals, the challenge was designing a co-branding system flexible enough for individual clinics to personalise while keeping seQura's identity intact and consistent.