SeQura: Flexible Payment Campaign

SeQura, a Spanish fintech, challenged me to concept and deliver a full campaign suite for a new flexible payment product targeting dental clinics - covering both B2B product launch and a co-brandable B2C patient campaign. The brief spanned visual direction, moodboarding, hero visuals, social media assets, performance ads, a landing page hero, and an in-clinic poster - all within seQura's brand framework while building a flexible co-branding system for clinic partners.