About
Hi there I'm Lilienn, a Brand & Digital Designer based in London, UK.
I help companies take shape through creative design and strategic storytelling.
My Mission
My passion is to support brands to tell their stories by connecting the dots between strategy & designs that make a difference.
Expertise
Whether challenger or established, every brand deserves design that tells its story, reflects its values, and resonates with real people.
Branding & Creative Strategy
Logo Design / Brand Guidelines / Marketing Collaterals / Rebranding / Art Direction
Digital Design
UX & UI Design / Wireframing & Prototyping / Design Systems / Web Design / Motion Design & Animation
Motion & Animation
Motion Graphics Design / Animated Explainer Videos / Interactive Presentations
Packaging & Merch
In-Store Displays / POS / Merch
How I work
I approach each project with curiosity, research-backed insights and creative intuition - always aiming to elevate the everyday into something memorable.
01
Discover Needs
I start by understanding the brand, the audience, and the context. I ask the right questions to uncover insights, define challenges, and align with your goals from the start.
02
Build on Strategy
Design isn’t just about visuals - it’s about purpose. I work to shape ideas that are rooted in insight and aligned with brand strategy, tone, and long-term direction.
03
Design with Intent
Whether it’s a product page, internal deck, social post or limited-edition merch, I create cohesive, on-brand designs that work in real-world scenarios — visually strong and technically sound.
04
Collaborate & Refine
Great design is built through iteration and collaboration. I stay open, adaptable, and invested — working closely with stakeholders to ensure strong results and lasting impact.
Case Studies