Decosoft: Technical Diving Start-Up

Decosoft is a mobile app built for technical divers - a niche, high-expertise audience that demands precision and trust from every tool they use. Starting from zero, I led the creative direction across three phases: brand strategy and visual identity, a foundational design system for the app, and a full marketing and advertising rollout. The brief required balancing technical credibility with visual accessibility - designing a brand that serious divers would trust, while remaining clear enough for new users to understand immediately.