Zone: A Snus Brand from Sweden to the UK

AS PART OF ZONE’S UK MARKET LAUNCH, I DEVELOPED A COHESIVE SUITE OF SOCIAL MEDIA TEMPLATES, PROMOTIONAL MATERIALS, AND IN-STORE ASSETS THAT INTRODUCED THE BRAND’S CONFIDENT, PERFORMANCE DRIVEN IDENTITY TO A NEW AUDIENCE. MY WORK SPANNED ACROSS DIGITAL AND PHYSICAL TOUCH POINTS - FROM ANIMATED CONTENT AND TAXI WRAPS TO BRANDED MERCHANDISE - ENSURING A CONSISTENT AND IMPACTFUL MARKET ENTRY.