Industry
Technology
Client
Decosoft
Branding a Niche Tech Diving App
Designing Depth with Clarity
Decosoft is a mobile app built for technical divers to calculate gas usage, log tank data, and save dive settings. The challenge was to craft a brand identity and interface that feels both professional and approachable—instilling trust while simplifying complex functionality. From strategy to execution, I designed a bold, functional brand system supported by a clean, intuitive UX/UI, website, and marketing assets—built for performance above and below sea level.
Key Outcomes & Impact
• Developed a distinctive visual identity that balances precision and trust • Designed an intuitive UX/UI in Figma, simplifying complex dive planning • Created a modular logo with a bold “D” symbol for technical versatility • Built a conversion-focused landing page to support user acquisition • Designed ad-ready social media templates for Google, Facebook & Instagram • Delivered a brand system that’s functional, modern, and market-ready