Industry
Fintech
Client
LucaNet
Promotional Design & Interactive eBook
Bringing Clarity to Financial Performance
LucaNet is a corporate performance management (CPM) software that helps financial teams simplify complex data and drive better decision-making. I collaborated with their team to redesign key promotional materials—focusing on improving clarity, consistency, and engagement across client-facing channels. From a redesigned buyer’s guide to promotional assets and social media templates, the work aimed to strengthen LucaNet’s brand presence and ensure a cohesive experience across all touchpoints.
Key Outcomes & Impact
• Redesigned a 20+ page interactive eBook aligned with brand guidelines • Created a clear, engaging editorial layout for financial content • Produced a suite of social media templates to support lead gen campaigns • Ensured full brand consistency across digital and promotional platforms • Balanced professionalism with accessibility, key to the finance audience